The Power of Oldness is a new video campaign highlighting the value of older workers, exposing the discrimination faced by mature workers, despite the skills and strengths they offer.

Age Discrimination Commissioner, Susan Ryan says “We are living through a massive demographic change, yet community attitudes, employer practices and business strategies seem to ignore where we are now. The Power of Oldness campaign will, we hope, prod everyone to recognise and act to stop age discrimination.”.

Minister for Employment, Senator Eric Abetz, says the campaign is a way of promoting the value of older workers, to people of all ages around Australia. “The video juxtaposes reality and perceptions in what I consider to be an active, pacey and poignant presentation,” he said.

View the Power of Oldness campaign at

You can watch the Power of Oldness video here - and don't forget to share it with your friends and colleagues!