A ground-breaking new digital service by Downsizing.com.au is designed to attract more likely buyers to upcoming open days, events, talks and online tours.
“Now more than ever, events are playing a vital role in attracting buyers to many over 50’s and retirement communities,” said Downsizing.com.au co-CEO Amanda Graham.
“Potential buyers are looking for more than information about individual homes in a development or community - they also need a deep understanding about the location, lifestyle, local amenities and services, and most importantly, their future neighbours and social life, before they feel adequately prepared to make a life-changing decision.
“During COVID-19, we have seen an accelerated structural shift to online marketing, and as part of this, there has been a move into promoting events online, including holding virtual tours of development projects and hosting online events with experts and guest speakers.
"So to drive promotion of these events, we have developed a brand new digital service designed to attract attention and reach an extended audience of qualified consumers, which includes an events calendar and amplification via social media platforms.
“Whether virtual events, or physical events, we can help developers and operators make sure they connect with many more potential buyers.
“Once COVID-19 lifts, we expect more communities to be back out in force holding physical project launches, discussions and open days.
“But until then, they can still host and promote socially distanced or virtual events, which are being eagerly anticipated by consumers who are spending much more time online, dreaming about their future lifestyle options and preparing to make important financial and property decisions in order to achieve them.
“Events, whether virtual or physical, play a critical role in allowing these buyers to experience their dream lifestyle change, to weigh up all the benefits, meet some of their new neighbours and envision the possibility of their new life.
Examples of over 50s and retirement community events include:
- Palm Lake Resort holding a Viva Las Vegas event of its Cooroy-Noosa community, in which the resort’s country club was transformed into a Vegas-style glitter strip and visitors can experience resort tours and private inspections of display homes.
- Ashbrook Apartments in South Australia has organised a high tea to promote its facility.
- Seaside Riverside Coomera in Queensland holding an open day with lucky door prizes and wine and cheese tasting